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14

Offensive Campaign

Branding, Advertisement

01 About

The ÖH, the Austrian National Union of Students, issued a contest for the design of a campaign aimed at students, to inform them about the upcoming nation-wide election of new student representatives. The campaign had to be striking and unconventional, and the concept I developed together with Linda Walch and Eva Bacher was exactly that. It was, in fact, striking enough that it won us the first prize of the contest. But maybe also a little too striking, as the ÖH in the end decided not to use the concept, and to go with something "less risky".

02 Process

Doing some more traditional print advertising work was a welcome change from the digital 3D and video work I usually do. We had a great time developing this unconventional concept which also involved fun manual work like scribbling all over the initially perfectly clean posters.